How does a Landing page work?
Landing page allows you to focus on the target audience of the project: its desires, values, doubts and problems. All of this is the basis for the creation of a landing page and is reflected in the design elements, images, texts, headlines. Through this approach, the landing page achieves high conversion optimisation.
As a rule, a landing page is created for a specific audience, which is led to it through contextual, banner, targeted advertising and email campaigns.
Any landing page should be detailed and interesting to convey your proposal to the user. If the landing page caused the user's confidence and desire to take the targeted action - then it brought you the client.
Purchasing, subscribing, registering, downloading, or sending contacts - all these are user-targeted actions that a landing page is designed to initiate.